Game Analytics and Business Intelligence 2016



Quick note today to announce the Game Analytics and Business Intelligence 2016! Or the more cute name: GABI. In case you don’t know what this is about, GABI is a conference in London about… erm… game analytics and business intelligence… in… well… video games! Not too big, not too small, a lot of time to get to know people and exchange experiences and ideas, a really cool conference.

It is the third year the event is going to take place and one of the things I find more interesting about it is how we are able to observe the growth of analytics in video games. I’ve not missed one so far and I certainly won’t miss this. It would be kinda bad to skip it this year since… suspense… I’ll be a speaker this year! And further representing Miniclip, the one and only Paul Bugryniec, Head of BI and the guy that has the distinct pleasure of being my line manager will also speak.

One of things I find most interesting this year is the diversity of speakers. GABI will have video game companies from AAA to mobile but also from outside the industry like Spotify.

And if you want to find out more, check the website!


DSAA Call to Papers


Hi everyone! I know we’ve skipped a couple of weeks. It’s the first time it happened unplanned and hopefully it won’t happen often.

And a good way to get back into action is to announce the Data Science and Advanced Analytics Conference that will be held at Montréal between 17th and 19th of October 2016.

The organisation is calling for papers. If you wish to know more or submit your paper, follow the links below.

See you all next week!

Creative Talks: The (Data) Science of Video Games

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Just a quick post to let everyone know I’ll be speaking at Universidade Europeia Creative Talks. The talk will be about practical applications of analytics and data science in video games… no surprises about the topic I guess…

I invite everyone, but especially you, dear reader, to attend it. Just follow this link to register:

See you there.

Top 3 talks at Game Dev Camp 2015


If I counted correctly (and a case can be made that I’m not that good with numbers), there were 30 talks in the Game Dev Camp 2015 not counting the opening keynote. This is my top 3 of those talks plus a couple of honourable mentions. Obviously my list is biased towards production, business and analytics. I’m sure there are some fine art and development talks there but I can’t really give a intellectually honest opinion in areas where I don’t feel I have something to add. There is a surprising number of design ones on my top 3, reason being… they are quite analytical behind the curtain. Not that it is obvious during the talk itself, but from my own experience, that is the kind of stuff analysts help quite a lot.

Without further ado… my top 3! Continue reading

Mobile Game Analytics: Miniclip’s Story



As I wrote sometime ago, Microsoft organised Game Dev Camp 2015, an event for the Portuguese game development community. This post and next week’s post are about that but to write them I wanted to see all the 30 talks.

This post is simply my talk there. Kinda egocentric I know but next week I’ll post my favourite talks from that event and will exclude myself from it.

In this talk I tell the full story of implementing analytics in Miniclip, from the early stages to the current state but the take away points were the mistakes we did and I hope everyone can learn from. So without further ado and since WordPress is giving me a hard time with videos, here’s the link to the video of the talk.

Microsoft Game Dev Camp 2015


Some years ago, I was one of the moderators of GameDevPT. A Portuguese gamedev forum where new blood, veterans, wannabes and professionals helped and networked in the ways that were only possible through the accessibility of the pre Facebook forums. We made a lunch reservation for 18 people the last time I helped to arrange a gamedev event in Portugal. One of them was brought by his mother who sat in separate table. This was many years ago… 9 maybe…

Since then I’m afraid I lost contact with the Portuguese gamedev community. The reasons for that are irrelevant but all of them are my own responsibility.

A couple of months ago during a rambling analytics phone call with the great guys from Bica Studios, the sentence “you should talk in the next Game Dev Camp” was heard. The point was that this Game Dev Camp was about taking the next step in Portugal and analytics is a big part of taking the next step in many industries, gaming included.

A couple of weeks went by and I was involved in a conversation at Miniclip about this particular event. Miniclipers that had something to give to the gamedev community stepped up to give talks.

Some years ago we were 18 people in a lunch. Here’s what I saw in 2015.


This was the crowd for the keynote. I checked many photos and none really shows how packed that room was and many were left outside. There were more than 400 people attending, 35 speakers, multiple tracks with simultaneous talks. There was a showroom with a lot of fine games. All under the umbrella of Microsoft with the support of Microsoft and the event partners Miniclip, B5, Bica Studios, Nerd Monkeys, Raindance Studios, Lisboa Games Week and Emergency Agency.

But the guy in the middle of the tornado was Miguel Vicente to whom I have to personally thank for all the hard work in making this a reality. Here he is thanking the partners during the keynote!


So… what happened there?

Quite a lot! Did I mentioned once we were 18? 400+ is what I call a pretty good forward step for a 10 million people country. To me the most relevant thing was that many of the people I met a decade ago, those that introduced me to gamedev, are still here and they were speaking with people from Unity, Gameloft, Miniclip and Microsoft but also that hundreds more joined and are building an industry.

What we had was a mix of gamedev veterans plus people from all walks of gamedev, plus the ones that joined larger companies in the industry, plus their networks sharing knowledge.

And free waffles… never forget the free waffles!

I’ll post links to the talks I found more relevant since everything was recorded… ain’t that neat, huh?!

My role


I was a speaker in this event. A proud one I might add. I do apologise for the extremely ugly man in the photo but to this day no camera is so amazing that can make me look any better. My talk was about how Miniclip went from having no analytics to a company wide data science team. The good things and bad things, the challenges so that anyone interested is aware of it.

I believe that my role goes a bit further than this talk. This event was a bit emotional to me and I left it with a feeling of responsibility to the community. I work on a successful company doing something that is rare and valuable. I have a fantastic team and a great department with whom I learn something new almost every day. If we were in England or Germany we would still be great but I doubt we could make a big difference in the local gaming industry hubs. But we are in Portugal and I feel I personally owe it to the community.

See you all around and until next year!

Game Analytics & Business Intelligence Forum Day 1


So… two posts in less than 24 hours, huh?… Must be something big.

Game Analytics & Business Intelligence Forum (or GABI15) started today in London. The first edition held last year marked a turning point in what we thought collectively of game analytics at Miniclip. We went from having an objective and some ideas to a validated model of what we wanted to achieve and what we would do to achieve it. Continue reading