This post is part of a series of posts about analytics platforms that I would use and recommend using for game analytics. None of these posts were asked for or sponsored by any of the companies that own the platforms. My knowledge of the platforms comes from demos they made by my request or hands on experience working with them. My objective is to state what each platform offers and what makes it unique so that it helps game developers in the process of picking a platform if they choose to do so.
Today’s post is about the game analytics platform called Game Analytics. No, I’m not repeating myself, it really is Game Analytics! And rightfully so. Game Analytics is built from scratch with videogames in mind.
To explain why Game Analytics is important and relevant I have to tell a little story… so… bear with me for a minute…
When I added events for the first time in a game, an analytics platform was either basic, a work in progress with little knowledge of how to use analytics or very expensive. Truth be told, this was back when I did flash games almost a decade ago but this was the offer back then. Things have changed in the last 2 or 3 years but the honest truth is that it is possible to find the three cases. This benefits large studios that have the money to hire analytics solutions or manpower to create their own.
What does this have to do with Game Analytics, you ask? Simple… it is free and good. This democratizes access to game analytics to any developer. Want to know why? Continue reading