This post is part of a series of posts about analytics platforms that I would use and recommend using for game analytics. None of these posts were asked for or sponsored by any of the companies that own the platforms. My knowledge of the platforms comes from demos they made by my request or hands on experience working with them. My objective is to state what each platform offers and what makes it unique so that it helps game developers in the process of picking a platform if they choose to do so.
Today’s post is about the game analytics platform called Game Analytics. No, I’m not repeating myself, it really is Game Analytics! And rightfully so. Game Analytics is built from scratch with videogames in mind.
To explain why Game Analytics is important and relevant I have to tell a little story… so… bear with me for a minute…
When I added events for the first time in a game, an analytics platform was either basic, a work in progress with little knowledge of how to use analytics or very expensive. Truth be told, this was back when I did flash games almost a decade ago but this was the offer back then. Things have changed in the last 2 or 3 years but the honest truth is that it is possible to find the three cases. This benefits large studios that have the money to hire analytics solutions or manpower to create their own.
What does this have to do with Game Analytics, you ask? Simple… it is free and good. This democratizes access to game analytics to any developer. Want to know why?
If you have been reading my reviews on analytics platforms you’ve probably noticed that I give my opinion on what is the best usage for each platform. I feel such a description helps the choice of platform more that endlessly comparing features.
This time I cannot really keep the text going to the point where I describe the usage because I believe the developers that will benefit the most from using Game Analytics are the ones that have not used analytics in their games. Therefor they don’t know what is the best usage for them.
So let me get the perfect scenario out of the way… if you are a developer that wants game analytics but is worried with costs or heard of game analytics and don’t know where to start, then you are the kind of developer that I recommend using Game Analytics.
Game Analytics smooths the entry point considerably, yet it is not not a limited platform. Here’s why…
What do you get
It shouldn’t come as a surprise that if I recommend an analytics platform it goes beyond the basic reporting stuff. Game Analytics fits this description. The built-in dashboards have all the metrics I consider standard: daily vanity metrics, daily monetisation metrics and cohort analysis, emphasis on retention rates. It goes beyond this by offering built-in benchmarks to compare your metrics versus how the market is doing, resource usage to track game economy, in-game progression, funnels and error reporting.
Neat for a free service, huh?
Two more points are worth noting. Game Analytics has integrations with the largest user acquisition partners so that part is covered and you are able to create your own dashboards and visualisations which is always handy for further data exploration.
Seriously… if it’s good and free… what’s the catch?
No catch really. Game Analytics offers professional services to complement their platform. These include ad-hoc analysis, business intelligence and soft launch support. Together with the platform it is a turn key game analytics service.
Game Analytics is a very well built and well featured free analytics platform with a number of added-value services. If you been delaying including analytics in your game, this is – sorry to be blunt – the end of your excuses. Free and feature rich… kind of a no brainer decision. Just do it!