The term The Holy Trinity of Monetisation struck me when I was writing Monetisation 101. I had never read it and I’ll admit I even googled it just in case someone had coined it before. All performance dashboards that I maintain have a line graph with the three parts of this trinity:
- ARPU aka Average Revenue per User
- ARPPU aka Average Revenue per Paying User
- Conversion Rate
These are the three most important KPIs of monetisation of freemium games because… they are free.