More on game analytics basic events

The previous post had two big themes. The thought process of asking questions to define the events in a clear and detailed form was one. Introducing the basic metrics and the events that would allowed them was the other.

This post expands those two themes. The objective is to introduce concepts that will be used later to define reporting tables and dashboards and add more information to our two events. Continue reading

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The basic events of game analytics

Open up your favourite note taking application. It can be a google spreadsheet, a Sublime Text 2 file or, if you are like me, a new Evernote note. We are going through the process of starting to define your game’s event taxonomy. My challenge is that we define the most basic set of events any game needs. Together! Continue reading

Mixpanel Review

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This post is part of a series of posts about analytics platforms that I would use and recommend using for game analytics. None of these posts were asked for or sponsored by any of the companies that own the platforms. My knowledge of the platforms comes from demos they made by my request or hands on experience working with them. My objective is to state what each platform offers and what makes it unique so that it helps game developers in the process of picking a platform if they choose to do so.

I know Mixpanel for some years now. It was the first platform we used extensively at Miniclip. I was a producer and interim lead producer while we used it and Mixpanel fit nicely into the work producers did back then. There were no game analysts working at Miniclip and Mixpanel allowed anyone that accessed it to answer their own questions.

Do you want to know how? Continue reading

Swrve review

Swrve_logo_Grey_text

This post is part of a series of posts about analytics platforms that I would use and recommend using for game analytics. None of these posts were asked for or sponsored by any of the companies that own the platforms. My knowledge of the platforms comes from demos they made by my request or hands on experience working with them. My objective is to state what each platform offers and what makes it unique so that it helps game developers in the process of picking a platform if they choose to do so.

My first memory of Swrve is a beautiful dashboard. Probably the most concise and useful entry dashboard that I’ve seen to this day. The dashboard still exists but now looks more modern as all the platform does when I compare to what I saw some years ago.

Yep, I feel a bit nostalgic when I speak about Swrve, mostly because of that dashboard. But the nostalgia and the modern platform says quite a bit about the company. Swrve has been around for some time and a leader in the mobile analytics arena but like the market it serves, it never stopped adapting.

Swrve’s value when I first heard of it was high level metrics, a messaging system and on top of it an A/B testing system. This offer is still very relevant but some new things were added.

Continue reading