This post is part of a series of posts about analytics platforms that I would use and recommend using for game analytics. None of these posts were asked for or sponsored by any of the companies that own the platforms. My knowledge of the platforms comes from demos they made by my request or hands on experience working with them. My objective is to state what each platform offers and what makes it unique so that it helps game developers in the process of picking a platform if they choose to do so.
I know Mixpanel for some years now. It was the first platform we used extensively at Miniclip. I was a producer and interim lead producer while we used it and Mixpanel fit nicely into the work producers did back then. There were no game analysts working at Miniclip and Mixpanel allowed anyone that accessed it to answer their own questions.
Do you want to know how? Continue reading